As an independent freelance Graphic Designer, I developed the branding for the inaugural edition of a retail convention in Tijuana, MX. The goal was to craft a visual identity that reflected key themes of technology, cost-effectiveness, customer experience, and sales in retail. I designed a cohesive visual system that was applied across both print and digital materials, ensuring a consistent and impactful brand presence for the event around the city.
Client
Léxica
Léxica
Software
Adobe Creative Suite (InDesign, Illustrator, Photoshop)
Adobe Creative Suite (InDesign, Illustrator, Photoshop)
Brand
Convención El Futuro del Comercio/Retail 2018
Convención El Futuro del Comercio/Retail 2018
Achievements
Lead a group of designers to create the event branding, poster, billboard, stationery, business cards, large format print, and social media templates
Lead a group of designers to create the event branding, poster, billboard, stationery, business cards, large format print, and social media templates
CONVENCION "EL FUTURO DEL COMERCIO/RETAIL 2018 TIJUANA"
This is the promotional campaign design for a retail convention called “El Futuro del Comercio / Retail 2018” organized by Léxica, a communication agency in the city of Tijuana.
