As the Lead Senior Graphic Designer at Produce Shop Creative Agency, I collaborated on a campaign for Pacifico Beer to create The Pacifico Surf Activation for the East Coast Surfing Championship in Virginia. We transformed a shipping container into an immersive, branded video game experience, showcased at an international surf tournament to engage attendees and elevate brand visibility.
Client
Frias Agency
Frias Agency
software
Adobe Creative Suite (Illustrator, Photoshop)
Adobe Creative Suite (Illustrator, Photoshop)
Brand
Cerveza Pacífico
Cerveza Pacífico
achivements
Branded shipping container to elevate brand visibility in an activation event
Branded shipping container to elevate brand visibility in an activation event



Original photos from Frias Agency

